FanAngel

Elevating a dev-built fundraising platform into a brand coaches actually trust, and unlocking a revenue stream in the process.

challenge

FanAngel had a functional fundraising platform for sports teams, but an outdated brand and inconsistent experience were eroding trust with coaches and athletic directors. Process inefficiencies were slowing adoption and the platform was leaving revenue on the table.

solution

I overhauled the brand, built a component library to get design and development speaking the same language, and streamlined key user flows. I also identified an untapped sponsorship revenue stream and designed a complementary 0→1 mobile app for secure team communication.

Coaches and athletic directors have plenty of fundraising options, so first impressions matter. I rebuilt the brand from the ground up and carried it through the marketing site, campaign pages, and email communications. I also worked with the team to produce a how-it-works video to help decision-makers quickly understand the value. The goal was simple: make FanAngel look like a platform worth trusting with your team's fundraiser.