Huel

A Huel-native food logger built for people who take their nutrition seriously.

challenge

Most nutrition apps are built for everyone, which means they're optimized for no one. For Hueligans, that translates to endless scrolling through irrelevant foods, noise that obscures the signal, and no real sense of whether daily nutritional targets are actually being met. Huel Daily strips all of that away — a focused tracker built exclusively around Huel's product line, designed to keep users on plan, surface trends, and highlight wins.

solution

I designed and built Huel Daily from scratch, a focused nutrition tracker built around Huel's product catalog, with the goal of making a complete day of nutrition simple, cost-effective, and easy to understand. No noise, no irrelevant foods, no guesswork. The app tracks macronutrients across the full day, surfaces Huel products natively, and helps users build the kind of nutritional awareness that makes the habit stick. I designed it, then built it using Claude Code. It's been part of my daily routine since launch.

The home screen leads with calories and macros — protein, carbs, fat, and fiber — because those are the numbers that matter for Huel users. A daily meal window keeps intake structured without being prescriptive. The product grid surfaces logged items visually, making it easy to see at a glance what's been consumed and what's still available for the day.