SnapCare

Designing a multi-sided 0→1 platform across web and mobile, with a shared design system and two distinct brand identities built to scale.

challenge

SnapCare built an internal staffing tool during COVID, but operated it entirely on behalf of clients. As they pivoted post-pandemic toward long-term care and a new managed services model, they needed a public-facing platform that could serve three very different users: healthcare facilities, staffing agencies, and clinicians, each with distinct needs and workflows.

solution

I led the design of a 0→1 platform that transformed their internal system into a multi-sided product. That meant designing three distinct experiences under one umbrella, building the design system that held them together, and working closely with the program and sales teams to make sure the product told a clear story to users and prospective clients alike.

Before a single screen was designed, I worked with the program team to map out how the entire service model worked: who did what, when, and why. We distilled that complexity into a single diagram that became a sales tool. The fact that it ended up in pitch decks before the product shipped tells you something. Clarity at the system level makes everything downstream easier, from stakeholder alignment to individual screen decisions.